About

Built by people who actually sold asphalt.

Asphalt Marketing was founded by Josh Larsen and Skyler Black. We met working in-house at an asphalt company in Utah. paving, sealcoat, and crack-seal crews. We grew that company two years in a row, then realized other asphalt contractors needed the same playbook.

Josh Larsen, Co-Founder

Josh spent years as the in-house Marketing Director for an asphalt company. He has built the websites, run the Google Ads, set up the CRMs, and learned what actually moves jobs from a click to a signed proposal in this industry. across paving, sealcoat, crack seal, and striping work.

He started Asphalt Marketing because he was tired of watching asphalt contractors get sold the same generic agency package as roofers and plumbers. Asphalt is different. The marketing has to be different.

Skyler Black, Co-Founder

Skyler started in the field. Paving crew, sealcoat crew, crack-seal crew. Then he moved into sales for that same asphalt company and helped grow it two years in a row.

He runs lead strategy and pricing here. If your phone is ringing but the leads are not turning into paid jobs, he is the one who will tell you why.

Founder photos coming soon. We will swap in on-site shots from real asphalt jobs before stiff headshots.

How we work

Plain talk. No guru words.

We are based in Mount Juliet, Tennessee and we work with asphalt contractors across the country, paving, sealcoating, crack seal, and striping. We do not work with roofers, plumbers, or general home services. Only asphalt.

We will tell you what is free, what we charge for, what we would do first if you were our client, and what we would not waste your money on. If you want a polished pitch deck, we are not your team. If you want straight answers from people who have actually sold asphalt work, you are in the right place.

See proof

Want to see the plan we would run for your shop?

Answer five quick questions. We will send back a straight-talk plan and what it costs.

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