Facebook & Instagram Ads for Paving Contractors
Done-for-you Meta Ads that put your paving, sealcoating, and striping work in front of homeowners and property managers in your service area. Real leads, not likes.
A complete Meta Ads system for paving companies.
Campaign Build
Lead-gen, traffic, and retargeting campaigns built around your services and service area.
Creative Production
Short-form video of your crews and jobs plus static ads that stop the scroll and convert.
Instant Forms & Landing Pages
Native Facebook forms and conversion-tested landing pages tied to each service.
Geo Targeting
Homeowners and property managers targeted down to the zip codes you actually service.
Lead Routing
Every lead flows into GoPave CRM the second it's submitted so nothing sits in an inbox.
Retargeting
Website visitors, past leads, and video viewers get followed up with until they book or opt out.
How we run Meta Ads for paving contractors
Audit
Review your service area, offers, and past ad performance to forecast cost-per-lead.
Build
Creative, ad copy, landing pages, forms, CRM automations, and pixel tracking.
Launch
Campaigns go live with conservative budgets while we gather data, then scale what works.
Scale
Monthly creative refresh and budget scaling to keep the pipeline full month after month.
Why paving contractors trust us with Meta Ads
We Only Do Paving
Every hook, offer, and creative angle is built for asphalt contractors and their buyers.
Leads Not Likes
Reporting stops at booked jobs and revenue, not vanity metrics.
No Long Contracts
Month-to-month. We earn the relationship every cycle.
Ready to Fill the Calendar with Meta Ads?
Get a free Meta Ads plan built around your service area, offers, and target job types.
FAQs for contractors
Not sure where to start? Here are the most common questions asphalt contractors ask.
Do Facebook and Instagram Ads actually work for paving contractors?+
Yes. Meta Ads work best for driveway paving, sealcoating, and residential work where homeowners are the buyer. Google Ads catch active searches, Meta Ads create demand and fill the top of the funnel.
How much should a paving contractor spend on Meta Ads?+
Most contractors do well starting between $750 and $2,000 per month on Meta, layered on top of Google Ads. We recommend a budget based on your service area and average job size.
What kind of leads do Meta Ads produce?+
Instant-form leads and website form fills from homeowners and property managers in your target zip codes. Every lead flows into GoPave CRM for immediate follow-up.
Do you create the ad creative and video?+
Yes. We shoot or repurpose short-form video of your crews, trucks, and finished work, plus static ads. Paving photos and jobsite footage convert better than stock.
How fast can Meta Ads start producing paving leads?+
Most campaigns produce leads inside the first 7 days. Meta is one of the fastest channels to fill your calendar.
Do you handle retargeting?+
Yes. Website visitors, past leads, and video viewers get retargeted with follow-up ads until they book or opt out.
The Full Paving Marketing System
One agency. One pipeline. Every channel a paving contractor needs to win more work.