Pricing
Website and marketing pricing for asphalt contractors.
Everything on one page. A website is a one-time cost. Marketing is monthly, month to month, and you can cancel anytime. No retainer mazes, no "call for a quote," and one asphalt contractor per area.
Just want leads without running marketing? See our pay-per-lead program →
Start here
New to this? Here is the whole thing in three steps.
You do not need to know what SEO or PPC means. You need more paving jobs. This is the order we do things in and what each part costs.
Get a website that works
This is a one-time cost. Your website is the place every ad, every Google search, and every referral sends people. If it looks dated or hides your phone number, the rest of the money is wasted.
Get found every month
This is the monthly part. Showing up in Google, in the map results, and in AI answers takes ongoing work: content, reviews, and profile upkeep. It builds over time and it does not stop when you stop paying an ad bill.
Turn on ads when you want jobs faster
Ads buy attention today. SEO earns it over months. Most contractors run both: ads fill the schedule now, search work lowers your cost per job later.
Already have a site you like? Skip step 1 and start with a monthly plan. Not sure? Call us and we will tell you which step you actually need.
Step 1 · One-time cost
Your website.
Paid once, not monthly. Every website we build is custom to your company. Hosting and upkeep are included while you are with us. More on how we build sites.
Starter
Just need to look legit online, fast.
- 1-page website
- Clean, professional design
- Contact form and tap-to-call
- Works on phones
- 1 round of changes
Gets you online. Not built to rank on Google.
Growth
You want the site to bring in estimate requests.
- Custom 5-page website
- SEO foundation built in
- Estimate request system
- Service area pages
- Google Analytics setup
- 2 rounds of changes
A real upgrade in both looks and structure.
Authority
You want to out-rank everyone in your market.
- 20 to 40 page build
- Custom design direction
- Full SEO content depth
- Project and photo showcase
- Service-area architecture
- Google Business Profile setup
Built to compete in search, not just exist.
Step 2 · Monthly
Marketing that runs every month.
Each plan includes everything in the one before it. Month to month, cancel anytime. No contract, no minimum term. We don't lock you in. We earn the next month.
Get Found
Show up locally on Google and in AI search.
- Local SEO + Google Business Profile management
- Ongoing content for your service areas
- Review generation system
- AI-search visibility (ChatGPT, Google AI)
- Monthly reporting in plain English
Get Found + Ads
Most contractors start here.
- Everything in Get Found
- One paid channel: Google Ads or Facebook
- Landing pages built for the offer
- Lead tracking from click to call
- Channel chosen for your market, not the agency's preference
Full Program
Both channels plus help with the sales side.
- Everything in Get Found + Ads
- Second paid channel turned on
- Sales / pipeline coaching
- Monthly strategy call
- Priority response
Add-on: extra location
Got more than one Google Business Profile? Add additional locations.
Step 3 · Which ads?
Google or Facebook? Here is the plain answer.
Ad money is separate from the monthly fee above. You pay Google or Facebook directly, so you always see what your budget bought.
Steady monthly budget, catches people actively searching. Best when you can wait a few weeks for the account to optimize.
Phone-first, fast. Best when you need jobs in the next 14 days and have someone who can answer.
Territory rule
One asphalt contractor per area.
Monthly clients get first call on their market. When you're in, your competition can't hire us for the same area. We won't sell the same market twice. If you're not sure your area is open, ask. We'll tell you straight.
Not ready for a monthly plan?
Just buy exclusive paving leads instead.
Exclusive asphalt leads from $99 residential and $249 commercial. One contractor per lead, one contractor per area, and you only pay for leads that meet the credit rules.
Honesty
The tools are free. Running them well is the work.
We don't charge for anything you can do yourself in an afternoon. Here's the short list. If you only do these, you'll be ahead of most asphalt contractors in your area.
Google Business Profile
Free to claim. Free to update. We won't charge you to do it.
Asking for reviews
Text your last 10 happy customers a Google review link. Costs you nothing.
Adding job photos
Before / after shots beat any ad creative. Take them on your phone. Post weekly.
Replying to reviews
Reply to every review, good and bad. Takes 5 minutes a week.
Basic on-page content
List your services, your area, your phone. Plain HTML beats a fancy site with no info.
Not sure which one fits?
Talk to us. We will tell you the smallest plan that actually solves your problem.