$312K+ in Signed Contract Value from SEO. $10,500 Invested.
One paving contractor. Search engine optimization only. No ad spend in these numbers.
CRM-recorded results. Client kept private.
Would you hand over $10K if you got $312K back?
That is the trade this contractor made. Every signed dollar below came from organic search.
Signed contract value
Total SEO investment
Return on spend
Open SEO pipeline
Signed contract value and pipeline are CRM recorded. Investment covers SEO work only.
The $312K is not the finish line.
There is $5.3M in open pipeline from SEO right now. These are commercial projects with long sales cycles, and more is expected to close.
SEO keeps compounding. The pages ranking today keep producing opportunities next quarter without another dollar of ad spend.
Open pipeline from organic search
Search is the highest-leverage spend in paving.
$10,500 in. $312K+ signed. $5.3M more working through a long commercial sales cycle.
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