98 Signed Jobs. $1.8M+ in Contract Value.
One paving contractor. SEO, Google Ads, Facebook, and a website built to turn traffic into signed work.
CRM-recorded business results. Client kept anonymous.
Business results from the CRM.
Opportunities
Pipeline
Signed contracts
Signed contract value
CRM-recorded business results across the full pipeline. Not every dollar is attributed to marketing.
Where the signed work came from.
Organic / SEO
Signed contract value
- Opportunities
- 185
- Signed contracts
- 26
- Close rate
- 14.1%
Paid Search / Google Ads
Signed contract value
- Opportunities
- 101
- Signed contracts
- 20
- Close rate
- 19.8%
Website / Forms
Signed contract value
- Opportunities
- 72
- Signed contracts
- 10
- Close rate
- 13.9%
Paid Social / Facebook
Signed contract value
- Opportunities
- 84
- Signed contracts
- 3
- Close rate
- 3.6%
Opportunity counts, signed contracts, and close rates are CRM recorded per channel.
What the ad spend returned.
Google Ads ROAS
Facebook ROAS
Combined paid media ROAS
Organic signed contract value
Spend data covers 2026 year to date. Organic search does not carry ad spend.
Search won.
SEO produced the most signed revenue. Google Ads produced the strongest paid efficiency. Facebook generated volume, but search converted at a much higher rate.
See what your marketing is actually producing.
Schedule a callSee what your marketing is actually producing.
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